Thursday 26 November 2009

I’ve lived in London for about a year and a half now and until today I had been down Bond Street once. When you hear about it you imagine it to be a different world, a better more wondrous place where the footpaths are made of coble stone and the roads are dead or closed of at least, because it is the pinnacle of indulgent spending people travel across country to come to this very street. But the reality is a letdown loads of vans loads of taxi’s lots of business men and for some reason lots of rich German people in eccentric hats. Though Coming here at Christmas time was the best idea to date, all the window displays are lush, Miu Miu has a mannequin covered head to toe in large diamond gold sequins, Tiffany’s jewels are inset into carved white paper fairytale scenes and Nicole Farhi has 4ft tool snowballs in the window, the size of the window may be small but they make the most of it. Me and knitwear are having a love affair and the one place before even thinking Bond street, but just in general was Pringle and there it was in all its Bond street glory on a corner facing Fenwicks. Pringle of Scotland has one of the larger window displays on bond street the privilege of being on a corner I presume. One wall has a grey and white geometric print on it with the current autumn winter show playing on an embedded television and the other side, outfits suitable for evening wear are displayed, a short black knitted dress and a girl flying towards the window with a cardigan covered in orange and brown feathers, gorgeous. You enter and a smartly but ever so friendly guard sheepishly says hello and then even in my parka I felt half decent to walk in, I was in fact the only customer in the shop and so all eyes were on me, I did have rather large pockets maybe they thought I would steal something, wouldn’t surprise me, anyway the shop was more like a boutique it was lush, the floor is a dusty white and all the tables are made of glass, walls are finished with black wooden shelves. Everything is spacious and music is modern & chilled. Clothes were mainly hung on rails, sectioned off into looks and only one item of each garment was hung. This gives it an air of limitedness and also means to try your size you would have to talk to the sales assistant I went upstairs, great winding ones. There is no real separation of day and nightwear it comes across as if these outfits were for any occasion, the menswear was at the back and made up of a much smaller section. The layout was the same upstairs minimal and rectangular, a little less luxurious garments were on show but still as highly priced then at the back is a large till which behind it has shelves neatly folded Pringle jumpers in loads of different colours are placed. Prices range from £600 to well I don’t know a lot. The sales assistance said hello but were slightly moody , such a shame when I was enjoying looking at all these clothes up close rather than on style.com. I love Pringle though the garments definitely sell themselves. The jist of shoppers around Bond street are either young arty types 1930’s style circle glasses and rolled up trousers or fussy old ladies with real fur neck scarves and a broche most probably of something furry also maybe a claw of some kind, you can imagine.

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